Unlock your business potential with expert marketing strategies tailored to your needs.
Optimise your marketing mix for success
Contact me for a free 30-minute consultation today to kick-start your business growth.
Do you know which levers to pull to accelerate the growth of your business?
With over 30 years of experience driving market-leading brands,
I help businesses sharpen their marketing mix for maximum return.
From brand positioning and market segmentation to data-driven insights and impactful campaigns,
I develop marketing strategies that resonate with your target customers and give you a competitive edge.
Is your business ready for growth but lacking the marketing direction needed to make a difference?
Investing in a full-time Marketing Director can be expensive when you’re poised for the next phase of growth.
Whether you need strategic direction, a fresh perspective, a part-time injection of new thinking,
or an interim Marketing Director, Lee Morton Consulting can deliver what you need.
I provide expert guidance and hands-on support tailored to your business needs.
“Lee’s deep understanding of brand goes beyond just aesthetics. He knows how to turn insights into actions and ideas into measurable results across the entire marketing mix.”
– Bew Knox, Creative Director
Flexible marketing solutions that make a difference
Available as an interim or part-time fractional resource, you can access expert marketing support without the commitment of a full-time hire.
Marketing Strategy
Define your market position, uncover growth opportunities, and differentiate from the competition.
Actionable Insights
Cut through information overload to extract meaningful, revenue-driving insights.
Segmentation & Targeting
Identify your most profitable customer segments and optimise marketing investment.
Brand & Proposition Development
Clarify your brand’s purpose, positioning, and value proposition to resonate with your customers and drive long-term growth.
Partnerships & Sponsorship
Identify and secure brand and business partnerships to boost your brand awareness and reputation.
Practical Marketing Activation
Executing your marketing plan and communications for maximum return on investment.
Expert marketing support tailored to your needs
Whether you need a short-term injection of fresh thinking or ongoing support,
I tailor my approach to fit your needs.
Strategic and Hands-on Expertise
I bring both high-level strategy and practical execution to your business.
Extensive Creative Network
I can access a range of creative resources and agencies to bring to life your content and communications.
Proven Track Record
I have helped global brands grow, scale, and outperform competitors in highly competitive markets.
A Transformational Marketing Leader Driving Brand Growth and Business Success
A highly accomplished and results-oriented marketing and communications professional with a proven track record of building iconic brands, driving profitable growth, and leading
high-performing teams in international and domestic markets.
I have built deep expertise across the full spectrum of marketing disciplines, from strategic planning and brand management to digital marketing and customer engagement.
I bring a data-driven approach, creative flair and a passion for innovation to every challenge.
I specialise in developing and executing integrated marketing strategies that deliver measurable results.
My areas of expertise include:
Strategic Marketing & Brand Building
Crafting compelling brand narratives, defining target audiences, and developing multi-channel marketing campaigns that resonate with customers and drive brand equity.
Digital Execution & Acquisition
Leveraging digital channels to acquire new customers, enhance customer engagement, and optimise conversion rates.
Product & Service Innovation
Identifying market opportunities, developing new products and services, and bringing them to market successfully.
Customer Lifecycle Management
Building strong customer relationships, increasing customer loyalty, and maximising customer lifetime value.
Team Leadership & Development
Building and motivating high-performing teams, fostering a culture of collaboration and innovation.
Collaborative Approach
I believe in a collaborative and data-driven approach to marketing. I combine creative thinking with analytical rigour to develop strategies that are both innovative and effective. I am passionate about understanding customer needs and developing solutions that deliver value.
"Lee's approach fosters a very high level of partnership and teamwork, leading to a culture of marketing excellence and success."
Chris Milligan, Head of Key Accounts, ATS Euromaster
Contact
Let's work together
Unlock your business potential with expert marketing strategies tailored to your needs.
Contact me for a free 30-minute consultation today to kick-start your business growth.
Or get in touch at: [email protected]
Professional Profile and Achievements
Career
I have built and led marketing teams over the past 30 years, including most recently as the Head of both strategic and operational marketing for Arco Ltd., the UK’s leading provider of health and safety products and professional services.
Prior to Arco, I spearheaded marketing across Europe and Africa for BP and Castrol’s automotive lubricants business, driving the complete marketing mix for an $800M turnover, $400M gross profit operation with a $45M budget.
Partnerships & Sponsorship
I have negotiated and activated multiple high-value business and sport partnerships with leading sporting bodies and brands, including:
- The O2 Arena and Up at The O2
- England Rugby League
- Betfred Superleague
- FIFA World Cup
- UEFA European Football Championship
- Christiano Ronaldo, Arsene Wenger, Pierluigi Collina
- Formula 1 [BMW, Williams, Jaguar, Toyota]
- Moto GP [Honda Racing]
- FIM Superbike World Championship [Honda]
- WRC World Rally Championship [Ford, Hyundai]
Career
Achievements
Keynote Speaker CEB Gartner Annual Sales & Marketing Summit.
Winner Best Thought Leadership – B2B Marketing Awards.
Winner Best Brand Campaign – B2B Marketing Awards.
Achieved Top 100 B2B Superbrands – Arco.
Best use of Video – Marketing Week, Masters of Marketing.
Best Sponsorship Campaign, Up at The O2 – Drum Marketing Awards.
Best App – Fresh Marketing Awards.
Worldwide Business Review, Global Excellence Award.
Best International Media Campaign with Eurosport – Sports Industry Awards.
BP Helios Awards – Marketing of ‘Clean Performance Technology’.
Gold Medal Award – London Tallow Chandlers for Excellence in Research and Engineering.
Royal Society of Chemistry – Student of the Year
Career
Education
Kellogg School of Management, Chicago – Strategic Marketing Diploma
Oxford College of Marketing ACIM – Chartered Institute of Marketing
University of Hull – BSc. Hons Chemistry (First Class)
“Lee brings a brilliant strategic mind coupled with a refreshing ability to make things happen.
He has an unwavering commitment to purpose-led brands and consistently delivers fresh thinking
and actionable strategies that give brands a competitive edge.”
– Katherine McSweeney, Brand Strategy Director
Collaborative Approach
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